Facebook and Beyond
Lessons for Brand Engagement with
Your Social Customers
As recently as two or three years ago, the idea that brands would provide a social channel for their customers to engage with them was controversial, even radical. Now it's a must-have. As of this writing, 56 percent of Fortune 500 companies host Facebook pages, a number that grows daily.
Based on a 2011 social customer survey of our clients, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for social CRM in 2011. Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future.
Our 2011 social customer survey results provide an interesting glimpse into the different roles played by different social media channels, and insight into how they will potentially converge in the future.
Download this free whitepaper and learn how brands are using both customer communities and their Facebook presence together to build trust, peer-to-peer engagement, pre- and post-sales support, to drive awareness, and to disseminate marketing messages.
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Lithium powers many of the world’s largest and most successful online communities: