Organizing Your Company for Social Computing

Forrester Research Recommends Brands Integrate Social Into Their Companies to Respond to Customers

In this report, Forrester Research shares primary research results about how brands are using social media to reach their consumers, the ways in which teams organize when approaching new media, and an ideal model with recommendations for building and managing a successful social strategy

“Brands need to integrate social into their companies by developing a safe place for employees to experiment, creating a process to manage and measure these programs, and integrating social into other marketing and enterprise systems.”

-Jeremiah K. Owyang,
Forrester Research, Inc., June., 2009

Report highlights include:

• 85% of brand marketers are currently using some form of social media in their efforts to reach consumers
• Three Key Ways Brands Organize to Address Social Media are the Tire, the Tower, and the Hub and Spoke
• Six Action Items to Get Your Company Organized for Social Computing include Strategy, Corporate Buy-In, Roles, Education, Process, and an Experimental Sandbox

Download Your Free Copy Today!