Masters of Digital CX Episode 3: Community & Beyond

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Episode 3: Community & Beyond

If you’re looking for all things community management, then you’ve come to the right place. Creating your brand’s community is vital in fostering a positive customer experience that boosts sales, reduces service costs, sparks innovation and builds long-term brand loyalty and advocacy. In this episode, you'll learn how customers at every stage of their journey can benefit from your online community, and how to create a community that positively impacts cost savings, sales and customer satisfaction. During LiNC Local London, our panel of experts discussed:

  • How to map out your digital customer journey by asking "Does my community touch every stage of my digital customer’s lifecycle?",
  • How to keep your community vibrant with relevant content moderation and super user programs,
  • And how to ensure your community is consistent with your brand.

Featured Speakers:

  • Esther Heide, Community Manager at TeamViewer
  • Wendy Schippers, Sr. Community Manager at HP
  • Timo Tolonen, Head of Community at GiffGaff
  • Paco Campos, Community & Social Manager at Leroy Merlin
  • Ulrika Haug, Senior Director of Product Marketing, Lithium

The original content was filmed during LiNC Local London on the 20th of June 2017.

Watch the webcast on-demand.

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