Powering the Customer Network with Lithium Social CRM
The Next Generation of Creating, Managing, and Engaging in Customer Relationships
Social CRM is a new strategy and applications approach to combine the power of online customer communities, broader social networks, and traditional CRM systems to deliver this next generation of customers and customer relationships.
To elaborate on how Social CRM can be used to drive action, Lithium has written a comprehensive white paper.
The white paper covers the following topics:
- How Social CRM can channel your customer network, unlocking millions of dollars in untapped value by empowering your customers to innovate for you; to support each other for you; to promote and sell for you.
- Case-study examples of large brands who are channeling their customer networks to innovate, promote, and support on their behalf.
- The five key requirements for being successful with Social CRM: customer-focused community, user profiling & reputation, workflow connection to traditional CRM systems, integration with the Social Web, and actionable analytics.
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Lithium powers many of the world’s largest and most successful online communities: