MarketingProfs 2012 State of Social Media Marketing

Lithium teamed up with MarketingProfs to survey over 450 marketers on how they use social media and what exactly they realize from their efforts. We found that more experienced marketers who focus on long-term strategic goals such as community building and increasing brand awareness are unlocking the full potential of social media and struggling less with demonstrating ROI than their less experienced cohorts.

Download this comprehensive report from Lithium and MarketingProfs. Graduate from counting social KPIs (like fans and followers) to measuring real business outcomes (like driving word of mouth marketing and accelerating innovation) and start driving impressive ROI.