The Value of a Happy Customer: Action Steps to a Great Customer Experience

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What is the real value of a great customer experience? And once you know, how do you create one?

The answers are here. A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how do you use this knowledge to make your customers the happy ones?

Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world examples from top brands.

Attend this webinar and learn:

  • Why R&D investments don’t always pay off.
  • Why digital has become more important than the in-store experience.
  • How to overcome the disastrous effects of a poor customer experience.

Christine Crandell is a 25-year B2B expert in market strategy, driving demand, and building successful, profitable organizations. Her work with CEOs and Boards is focused on helping them understand how to optimize their strategy and align their organizations to accelerate revenue. As President of New Business Strategies, she leads the international strategy consulting firm and has advised over 100 client CEOs and Boards of Directors in North America, Europe, and Australia in areas including M&A, market category creation, company strategy, and go-to-market planning. She also advises sales and marketing teams on how to structural and culturally align with buyers to dramatically improve performance.

Dayle is a marketing executive with 19-plus years of experience across all marketing disciplines. At Lithium, Dayle leads global field and digital demand generation and corporate communications, and is focused on developing the digital customer experience. Prior to joining Lithium, Dayle led Corporate Marketing and Corporate Communications at Aruba Networks. He has also held multiple marketing roles at Cisco and Oracle.

Featured Speakers

Christine Crandell headshot

Christine Crandell
New Business Strategies

Dayle Hall headshot

Dayle Hall
VP, Corporate Marketing