Monster Loyalty: Learn How Lady Gaga Turns Followers Into Fanatics

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Lady Gaga has become one of the most popular social media voices in the world and has lessons for all of us in turning followers into fanatics.

Her success comes from building a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy, inspiration and a sense of community.

Join Lithium and best-selling author, Jackie Huba, as we explore Lady Gaga’s fan philosophy and provide valuable insight to the lessons any business can leverage.

  • Why investing in your superfans has long-term benefits.
  • How to connect with customers with more than just product or service messages.
  • How to get people talking with word-of-mouth worthy buzz.

Featured Speakers

Jackie Huba
Customer Loyalty and WOM Marketing Strategist
Author, Keynote Speaker

Katy Keim
Chief Marketing Officer,