The Social Marketing Spectrum: Tools & Tactics to Take You to the Top

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It’s no secret that navigating today’s social marketing landscape can be challenging. From planning, publishing to content and analytics, social marketing can be complex.

Plus, with social constantly evolving, marketers need to continuously adapt their strategy to ensure they provide the best possible digital CX (customer experience).

But, how? Brands need the right tools, tactics and technology in place to succeed.

Technology should help and not over-complicate your digital strategy and execution.  Are you ready to learn how and boost your social marketing performance?

Join featured analyst from Forrester, Erna Alfred Liousas and Lithium’s SVP, Head of Marketing, Dayle Hall as they address today’s diverse social media marketing landscape.

You'll walk away with a few things:

  • An overview of the current social marketing landscape and how to execute programs against those trends
  • How it’s not just content – but data, too – that should serve as “king” in your strategy
  • How to best define your social suite- what it means to implement tools and processes at scale

Watch the webcast today!

Featured Speakers

Terri Peluso headshot

Erna Alfred Liousas
Featured Analyst

Chris Hemedinger headshot

Dayle Hall
SVP, Head of Marketing