What To Expect from Facebook

Lessons for Brand Engagement with
Your Social Customers

We’ve all heard about the Facebook party, but what exactly do brands do to generate long-term business value?

Lithium set out to discover a few things about Facebook as a social media channel. We put our findings together in this four-page digest that reports on:

• What Top Brands Are Doing on Facebook.
  From the Careful to the Obsessed, we researched the Facebook presence of over 600 brands and gave them each a FACT Score—a Facebook ACTivity Score—to show how brands are approaching and investing in Facebook relative to each other.
• What Works and What Doesn’t on Facebook
  What business outcomes can we drive on Facebook? To find out, we turned to our customers. We asked this experienced set of customer engagement and social media strategists what they thought Facebook does well and where it falls short.
• What to Expect from Facebook and Why
  Why is Facebook good at some things but not others? Will it ever be good at building relationships between brands and customers? Our Principal Scientist, Dr. Michael Wu, views it from a sociological perspective and looks at the components of relationship strength—time, intensity, trust and reciprocity—to answer these questions.



Download this free report and find out how leading brands are approaching Facebook and what business outcomes we can really expect to drive with their social customer.

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