Webcast: Messaging's Impact on Customer Experience

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Popular messaging applications like Facebook Messenger, WhatsApp and WeChat have already surpassed most social platforms in terms of active users and time spent. That volume will continue to grow over the next two years, according to Forrester’s Networks and Telecom Survey. But there’s another messaging channel brands can add to their mix: their own. Using brand-owned messaging alongside other messaging channels can help companies engage more customers, own the customer experience and significantly enhance overall customer care. 

Hear from experts at Forrester, Sprint and Spredfast + Lithium to learn how shifting consumer behavior is impacting digital customer care strategies. You’ll find out:
  • Why consumers now expect to be able to communicate with brands via messaging
  • How Sprint is saving millions through its brand-owned messaging channel
  • How to successfully implement messaging as part of your customer care plan