[Webcast] Modernize your Digital Care Strategy with Messaging

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Tune in now for this on-demand webcast!

Despite being some of the newest channels to emerge, the most popular messaging apps like Facebook Messenger, WhatsApp and WeChat have already surpassed the most popular social platforms in terms of number of active users, and they’re also leading in terms of time spent interacting with the platform.  Gartner predicts that by 2019, requests for support via messaging will exceed requests for support via social media.

And while there’s a lot to love about third party messaging apps like WhatsApp and Apple Business Chat- especially since consumers are already using them- there is still one messaging channel many haven’t added to their mix: their own.  With brand-owned messaging alongside other popular messaging channels, brands can not only engage more customers, but can also own the customer experience and securely resolve customer issues in their digital channels of choice.

We’ll be exploring how Messaging is transforming digital customer care and what you need to know to keep your brand from falling behind.  Join us to hear the latest tips from our experts - Lithium’s VP of Social Strategy, Dave Evans and Senior Director of Lithium Labs, Adam Cotner.

In this webcast, you'll learn:  

  • How the evolution of consumer behavior is impacting the brand-consumer relationship
  • Why brand-owned messaging is a critical component of digital-first customer care
  • How brand-owned messaging across websites, apps and communities can benefit you and your customers