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2017 is a year with both challenges and opportunities for companies. Consumer trust is at an all-time low in much of the world and company problems can spread out of control online. But when social media use is high, that also presents an opportunity for brands to have one-to-one conversations with customers. Indeed, when brands respond positively on social, consumers are more likely to spend and to increase their order value.

So how can social media marketers and customer care teams turn a risk into a win?

Join experts from ClickZ, Lithium, TELUS and Scottish Power to discover what you should be doing and ask your questions on how to use social more effectively in your organization.

This webinar will cover:

  • Key trends in social for marketing and customer care.
  • Best practices and real-world case studies in using social to engage and help your customers.
  • How marketing and social care teams can work together effectively.
  • How to put in place a winning approach that delights your customers.

Andrew Warren-Payne is a Senior Consultant at ClickZ Intelligence where he works on producing industry-leading research, briefings, and best practice guides for the digital marketing sector. Andrew has spoken to thousands of marketers in events in more than 10 different countries and has had his research featured in a variety of publications, including The Guardian, BBC, PSFK, Forbes and Marketing Week.

Prior to working for ClickZ, Andrew worked with venture-funded startups in both London and Seattle to drive their marketing efforts. He was also senior research analyst at Econsultancy, winning Centaur Media’s annual content excellence award after producing a series of webinars for digital marketers.

Chris Brennan is Senior Digital Strategy Manager for ScottishPower, a leading UK Energy Retail Company. With over 10 years’ experience in the UK Energy market, Chris has led the successful adoption and integration of Social Media in one of the most competitive and challenging customer service industries. Focused on delivering seamless digital customer experiences Chris and the team have recently completed a sizable development project to truly integrated Digital Customer Service platforms with Core SAP CRM for a complete 360o customer view.

Anthony Kronshange, is the Social Media Operations Manager at Telus.

Leslie Jordan is the VP of Product Marketing. Leslie is leading the planning and direction of Lithium’s Social Media Management and Social Customer Care products as well as for driving ongoing product strategy, design and management.

Leslie joined Lithium as part of the Social Dynamx acquisition in 2012 and has been a driving force in Lithium’s social media management platforms since it’s infancy.

Featured Speakers

Andrew Warren-Payne headshot

Andrew Warren-Payne
Senior Consultant
ClickZ Intelligence

Chris Brennan headshot

Chris Brennan
Senior Digital Strategy Manager

Anthony Kronshange headshot

Anthony Kronshange
Social Media Operations Manager

Leslie Jordan headshot

Leslie Jordan
VP of Product Marketing