Drive the Right Customer Behaviors with Gamification

Download the report

Download the report

Gamification is applying the science and psychology of gaming in a non-game context to motivate and reward your customers to perform certain desired behaviors. It is one of the most proven ways to engage online community members and keep them coming back for more.

There are tons of gamification techniques out there. So how do you know which techniques to use to drive the behaviors you want?

Enter: the “Gamification Spectrum” – what our Chief Scientist, Dr. Michael Wu, has patented as a continuum of gamification techniques that can help you choose the right gamification plan for your customers, depending on the behaviors you want to drive. There is a science behind this and turns out, it’s not as hard as it seems.

The Gamification Spectrum organizes existing gamification tools into nine patterns that will help you decipher what, when and for how long to use a specific tool.

Want to learn more?

Download the white paper.