Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI

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Are you ready for your social media marketing to grow up? Or do you like struggling with the day-to-day challenges that come with managing an overwhelming volume of social content, channels, and tools?

Social media is now an integral part of marketing -- spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses.

Join Matt Sitomer, VP and Group Account Director at VaynerMedia, and Dayle Hall, VP, Corporate Marketing at Lithium, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results.

Attend this webcast and learn how to:

  • Streamline content creation and planning across departments.
  • Create a more seamless customer experience across marketing and customer service.
  • Identify and measure key metrics that will demonstrate social ROI.
  • Improve your brand authenticity by leveraging user-generated content.

Matt Sitomer, VP, Group Account Director, VaynerMedia, offers strategic counsel to Fortune 500 brands on digital and social media strategy, with a focus on native brand storytelling via established and emerging platforms. He has worked with numerous brands across verticals including consumer packaged goods, entertainment, automotive, and retail.

Dayle Hall, VP, Corporate Marketing, Lithium, is responsible for the Lithium brand and it’s representation across all digital and physical channels. He leads global field and digital demand generation and corporate communications, and is focused on developing the digital customer experience with Lithium. Dayle is a marketing executive with 19-plus years of experience across all marketing disciplines.

Featured Speakers

Dayle Hall headshot

Dayle Hall
VP, Corporate Marketing

Matt Sitomer headshot

Matt Sitomer
VP, Group Account Director