Superfans

Building Trust and Commitment Through
Online Reputation

Building trust in online communities requires both the right technology and an understanding of human behavior. A well-executed reputation system delivers tremendous return on investment by empowering the smartest, most committed members of the community to take on much of the responsibility of managing the site and driving its business objectives.

A small minority of social customers can make the difference between success and failure in online communities. Even a customer community with a million members depends upon a fairly small number of people, typically around 1%, to spark much of the excitement and interest. Without the peer trust created by a reputation management system, this 1%—your brand superfans—will not engage and the community won't thrive.

Dig into the dynamics of online reputation and learn about the available tools for managing it. Find out how to find, engage and empower your superfans to drive real business outcomes with social customers.

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Lithium powers many of the world’s largest and most successful online communities:

  • AT&T
  • Sony Playstation
  • Best Buy
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