Beyond Support—How B2B High Tech Communities Drive Revenue and Customer Retention

Download the report

Watch on Demand

Available On Demand

Your business customers have access to a wealth of digital resources to inform their technology purchases, and just like all consumers, they will share their good and bad experiences with their peers. To stay competitive, B2B high tech organizations must create personalized, long-lasting bonds with their clients. One of the strongest ways to do that is to build and nurture an online customer community.

But a fully optimized customer experience strategy goes beyond using a community just to provide a channel for self-service. Innovative, customer-centric B2B organizations now leverage communities to improve customer satisfaction and retention while reducing operating costs and driving revenue.

How? Join Omer Minkara, Research Director at Aberdeen Group, and Eric Stieg, Sr. Manager of Communities & Social Media at Infoblox, to hear how Aberdeen’s latest research reveals:

    1. The unique impact of communities on high-tech firms’ financial performance
    2. How to utilize a community to drive customer advocacy
    3. A three-step framework to maximize returns from your investment
    4. Best practices to leverage a community to minimize support costs while increasing customer satisfaction and retention

Featured Speakers

Omer Minkara headshot

Omer Minkara
Research Director
Aberdeen Group

Eric Stieg headshot

Eric Stieg
Sr. Manager of Communities & Social Media